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Prospect analysis of the paper industry

Issuing time:2021-09-04 14:49

The level of production and consumption of household paper is an important indicator to measure the level of modernization and civilization of a country. In recent years, China's household paper industry has rapidly increased with economic development, population growth, and improvement in people's quality of life. Shanghai, Beijing, and Guangdong are the cities and provinces with the highest consumption of household paper in the country. The annual per capita consumption of household paper in Beijing and Shanghai is about 8 kg, which is gradually approaching the level of developed countries in the world.

      China's household paper industry is composed of multiple manufacturers, and the industry concentration is very low. However, the base paper manufacturers of household paper are relatively concentrated. The main national brands are: Vinda, Xinxiangyin, Weijieya, Shujie, Mayflower, Jierou, Qingfeng, Jieyun, etc. Due to logistics costs, the market for mid- and low-end products is still dominated by local brands.

      There are increasing varieties of household paper in the Chinese market. The market for personal consumption and household household paper accounts for 90%, and the market for commercial and household external products accounts for 10%, showing a growing trend. In China, new consumer demands are driving tissue companies to expand their businesses. What the industry should do is to maintain the freshness of products, including product quality and packaging.

       In the future, the development of China's household paper market will still be closely related to factors such as the country's GDP growth, population growth, and the improvement of people's quality of life. Consumer demand is diversified and transitions to mid-to-high-end products. With the diversification of domestic retail formats, supermarkets and hypermarkets have become the mainstream of retail formats. The terminal market is becoming more and more important to household paper companies. Improve product quality, reduce costs, and develop modern scale production of household paper. Enterprises are the general trend. my country has replaced the United States as the country with the largest volume of paper production in the world. However, the outbreak of the global financial crisis has led to an overall decline in market demand. my country's paper industry is also facing an "inflection point" of industry growth and has entered a declining but stable stage of development. However, since the three major industry policies were promulgated and strictly implemented, the impact on my country's paper industry has initially appeared, and large enterprises have become the biggest beneficiaries.

      In the future, China's paper industry will embark on the development path of energy conservation and emission reduction, integration of forestry, pulp and paper, and elimination of outdated production capacity. In addition, with the development of the economy, the demand for the paper industry will continue to expand. It is estimated that from 2010 to 2015, my country will become the largest country in the world's paper consumption. By 2030, paper consumption can reach 200 million tons or more, and my country will become a strong paper industry within 30 years. Therefore, China's paper industry still has great potential for development.


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